AT&T - Daybreak

Daybreak is a trans=media entertainment campaign for AT&T’s “Rethink Possible” platform that highlights its 4G network and product innovations. AT&T wanted to bring consumers an entertaining and engaging story about the wonder and magic of technology. Its story was broken into a five chapter online drama series, which would be represented and supported across two dedicated sites, an Android App, and an iPhone App.

In my role as Executive Producer I was responsible for all interactive elements of the campaign, overseeing a Senior and Associate Producer and partnering with a team of content producers.


  • Cannes Lions: Silver, Branded Content & Entertainment
  • Webbys Honoree: Best Use of Interactive Video
  • Webbys Honoree: Branded Entertainment Long Form
  • A-LIST Hollywood Branded Entertainment awards: Silver, Online Webisodes
  • A-LIST Hollywood Branded Entertainment awards: Bronze, Mobile Apps International
  • ANDY Awards: Bronze, Mobile
  • NYF International Advertising Awards: Bronze, Mobile