B-Reel Products took the original concept of the 3 LiveShop campaign and, in partnership with former 3 employees, made it into a product.

LiveShop is a customer service platform that allows for direct eye contact and interactive product demonstrations, thereby being more personal and more engaging. As a result, it increases conversion rates, cross selling and overall basket values, and it also lowers return rates.

During my time at B-Reel Products we developed new hardware and software concepts, established a business development arm in the US, and helped implementing a solution for one of Russia's leading banks.